Brand channel
Buying the FDA-approved product directly through manufacturer programs — LillyDirect↗ for Zepbound ($299–$449 vials, 45-day refill window) and NovoCare↗ for Wegovy ($349 standard) — or through telehealth platforms like Ro and Hims that prescribe brand medication rather than compounded copies.
Updated 2026-08-10 · figures captured 2026-08-09 · how we verify
Seen against the live index: with verified all-in prices spanning $215 to $597 for tirzepatide and $133 to $348 for semaglutide as of 2026-08-09, terms like this one are not pedantry — they are the difference between the advertised number and the billed one. Every definition in this glossary links back to the places in the database and the methodology where the concept does its work.
In practice the term earns its keep at exactly one moment: the moment a price, a claim, or a plan term crosses your screen and you need to know which kind of number you are looking at. That is what this glossary is for — not vocabulary, but calibration — and the questions index shows each concept answering something specific.
See the term in action across the price database and the methodology.